CASE STUDies and TESTIMONIALS

The Strategy of Supremacy Marketing SystemTM
Stop looking for marketing’s new “bright, shiny” ideas!

A Case Study…

A few years ago, J. B. Billi, former owner of Good Deals Appliances, contacted me to help him get a much better return on his considerable marketing investment. He had tried a lot of ad agencies – and others – in the past. He was never felt satisfied with the results.

After 12 months, I was able to help him add nearly $1M to his bottom line. He was able to sell more products to more people more often. And, his customers were even referring their friends to him.

My clients tell my story much better than I can! This is one of my favorite endorsements because it mentions some of the help I was able to provide. Here is the actual letter.

Hi Al:

I would just like to thank you for introducing me to your Strategy of Supremacy Marketing System. It helped me increase my sales almost $1million for this year - much faster and much less expensively than I had predicted. You took over my marketing and my attempts to do it myself. Here are some of your ideas that have really helped my ads work better and increase my sales. You:

1. Eliminated all of my magazine ads that weren’t producing many sales, and replaced them with a very effective direct mail campaign.

2. Increased the effectiveness of my newspaper ads by changing the headline and adding better copy. You even showed me how I could get better results with what you called a “page dominator” ad instead of the two page ad I was using.

3. Wrote some great radio scripts and put them on the best radio stations.

4. Created some magnetic signs to hang on the items in my store I want customers to
focus on.

5. Created caricatures of my brother Joey and me to add a little humor to the sales
process.

6. Created a very memorable jingle - emphasizing our great customer service.

7. Created a great “tag line”. You suggested we use it on our outgoing telephone message.

8. Helped us put our sales message on our windows where people driving past could see it.

9. Told us to put our names on our shirts so people would know and remember who they
were talking to.

10. Wrote some great copy for our previous website. We expect the same great results with your help on our new one. With your help, I am looking forward to even better results next year - especially with the new store.

Thanks again, Al.

John Billi, former owner, Good Deals Appliances - Naples

TESTIMONIALS

Our clients tell our story much better than we can.

"Hiring Al was not expensive. Not hiring Al was. I don't know where he came up with some of his great ideas, but they worked for me".

- John Billi, owner, Good Deals/Duke's Appliances

"Al showed me why being the best at doing what you do is not nearly as important as being the best at marketing what you do. I'm a believer!"

- Bob Szanto, owner, Teamwork Systems

“Went over your materials and am impressed as you certainly know the marketing drill. There are many people who need your help”

- Dr. Gene Landrum, Founder, Chuck E. Cheese

“Al is one of the few people I have ever met who knows how to create effective, results-producing ads for any media, including the Internet.”

- Rick DuJardin, owner, AAA Blind Factory

“You showed me how a small advertising budget could produce big results”.

- Dr. Nikki Bechtol

“Al’s services are innovative, professional, quantifiable and extremely cost effective. I will continue to use him for any and all of my marketing needs”.

- Tony Higgs, owner, Budget Blinds